Behind the Scenes: Crafting Brightsun Travel’s TV Campaign

Here's a behind-the-scenes look at Brightsun Travel's latest TV campaign, showcasing the creative process and strategic vision behind our latest adverts.

Every impactful advertisement begins with a spark of an idea that encapsulates the essence of a brand and resonates with its audience. For Brightsun Travel’s latest TV campaign, that spark ignited a journey to create ads that not only inform but inspire. Here’s a glimpse into the meticulous process that brought these campaigns to life. This blog takes you behind the scenes of that creative journey, uncovering how an idea was transformed into a compelling series of adverts designed to inspire curiosity, build trust, and establish Brightsun Travel as a go-to name in the industry.

The Concept: Moving Beyond the Obvious

The starting point of our campaign was a simple yet powerful question: What makes travel unforgettable? We wanted to move beyond clichéd imagery of serene beaches and postcard-perfect landscapes. Instead, we aimed to capture the essence of real travel experiences—the laughter, the surprises, the occasional hiccups that make journeys memorable. This vision shaped the core of our storytelling: a series of relatable scenarios featuring travellers navigating the complexities of trip planning and finding seamless solutions with Brightsun.

Strategic Objectives

Our campaign objectives were clear:

• Create FOMO: Showcase what travellers are missing out on by not booking their trip with Brightsun Travel.
• Enhance Brand Recognition: Make "Brightsun" synonymous with effortless travel.
• Highlight Unique Selling Points (USPs): Communicate our 24/7 customer support, expert travel recommendations, and excellent Trustpilot reviews in a concise, impactful manner.
• Ensure Adaptability: Craft a concept that resonates with audiences in both the UK and India.
• Inspire Curiosity: Encourage viewers to explore Brightsun as a trusted travel partner.

These goals formed the foundation of our creative journey, ensuring every decision aligned with our overarching vision.

Building an Emotional Connection

As a relatively new name in the market, sparking curiosity was our top priority. We wanted our audience to associate "Brightsun" with exciting, stress-free travel. This meant creating ads so memorable that even non-travellers would recall our brand. From the outset, our intent was to evoke a sense of trust, excitement, and ease, making Brightsun a go-to name in the travel industry.

Pinpointing the Audience

Our target demographic included individuals aged 25 and above: frequent travellers, self-planners, couples, families, and solo adventurers with the desire to explore new places and cultures, or to revisit their favourite destinations. These are people who value personalised experiences, hassle-free arrangements, and the joy of discovery. While the ads primarily targeted self-planners, they were crafted to appeal broadly to anyone seeking seamless travel solutions where we take the stress away so you can spend more time enjoying your trips.

Crafting the Narrative: From Script to Screen

Once our objectives and audience were defined, the real challenge began: scripting a compelling narrative within tight timeframes. The storyline needed to be sharp, engaging, and humorous. After countless brainstorming sessions, drafts, and rewrites, we arrived at a script that struck the perfect balance between clarity and entertainment.

Our ads featured relatable characters navigating the overwhelming process of trip planning, only to find stress-free solutions through Brightsun. The narrative not only highlighted our USPs but also injected humour and light-heartedness, ensuring the message was both memorable and enjoyable.

Choosing the Right Settings and Faces

Relatable, Aspirational Backdrops

To resonate with audiences across the UK and India, we selected everyday settings like cosy living rooms and charming neighbourhoods. These familiar backdrops added authenticity while maintaining a touch of aspiration. Even the smallest details like street signs, door numbers, furniture, restaurant setting, were meticulously tailored to align with the local context of each market.

Casting

Casting was focused on finding genuine, relatable individuals rather than overly thespian styled polished performers. We wanted the actors to resemble everyday travellers like a couple on holiday, so viewers could easily see themselves in the ad. Another key factor in our selection process was their sense of humour and comic timing. Since we aimed for the ads to be light-hearted, funny, and engaging, it was crucial that the actors could deliver the jokes effectively and portray the story as envisioned. This required a balance of artistic exaggeration that felt natural without veering into being overly dramatic or loud.  

Visual Aesthetics: Colours, Costumes, and Props

To evoke trust and joy, we adopted a warm and inviting colour palette, subtly integrating Brightsun’s brand colours- maroon, yellow, and white, into nearly every frame. Whether it was a cardigan, a backpack, or a couch pillow, these colours created a visual thread that tied the campaign together.

 Costumes were carefully selected to reflect everyday travel wear with a contemporary twist, keeping things relatable yet stylish. Props were similarly chosen to enhance the narrative without overshadowing it, adding layers of detail that enriched the overall visual appeal.

Execution: From Vision to Reality

Shoot Days

With the script finalised and locations secured, the production phase began. Every shot was meticulously planned, with attention to weather, lighting, and composition. The goal was to create visually compelling scenes that conveyed the story while leaving room for creative improvisation.

Postproduction Magic

Postproduction brought all the elements together. Hours of raw footage were reviewed to select the perfect cuts, ensuring every frame reflected the campaign’s vision. Music and voiceovers played a pivotal role in enhancing the narrative- light-hearted, upbeat tunes that complemented the humour and tone. Final touches like colour correction and seamless transitions ensured the ads were polished to perfection, ready to captivate audiences.

The result of this creative process was a series of ads that combined storytelling with strategic messaging. Each 20-second spot highlighted a specific USP- 24/7 customer support, expert recommendations, or Trustpilot reviews, while the 30-second master film wove these elements into a cohesive narrative. Together, these ads showcased Brightsun Travel as a brand that understands and simplifies the travel experience.

Brightsun’s TV campaign isn’t just about promoting a brand; it’s about inspiring people to explore the world with confidence. By blending creativity, strategy, and heartfelt storytelling, we’ve crafted ads that leave a lasting impression—one that we hope will make "Brightsun" a name synonymous with unforgettable travel experiences.

From the initial spark of an idea to the final polished adverts, this entire project was aimed at inspiring people to explore the world with confidence and be completely stress-free when it comes to the cumbersome process of travel booking. Each frame, word, and note in the campaign reflects the brand’s commitment to offering personalised, stress-free travel solutions.

As these ads take to screens, Brightsun Travel aims to not only captivate its audience but also become a trusted companion in their travel stories. This campaign is a step toward making Brightsun synonymous with exceptional travel, and it marks the beginning of an exciting new chapter for the brand.

Watch our TV adverts here.