Brightsun Recommends: 40 Best Destinations Around the World

To mark our 40th anniversary, we’re launching a 40 for 40 blog series, honouring four decades of dedication to the most beautiful and inspiring places. We’re kicking things off with 40 truly incredible destinations around the world that should be on your travel bucket list.

1. Marrakech
Marrakech is a city full of colour, noise, and life. As you wander the winding streets of Marrakech, the scent of tagines wafts by from the restaurants while vendors call out for bargains. The city’s palaces are rich with culture and calm, offering a gentle pause from the chaos. At the main square in the medina, you can watch the magic of Marrakech come alive. A stay in a riad is a must, a peaceful sanctuary hidden in the medina.

2. Florence
Florence is a city where love hangs in the air at every turn. Its beauty surrounds you as you wander through the cobbled streets passing by the artists who sit on every corner. It is a must to stop on the Ponte Vecchio Bridge, where the shops are built into the side and the jewellery glistens in the shop windows. End your day at Piazzale Michelangelo, where the panoramic views of Florence below feel like a scene from a dream - it really is a moment in time you’ll never forget. 

3. New York
What isn't there to love about New York? The madness of Times Square, the New Yorkers racing across the city without a glance at the outside world.  You cannot help but become enraptured within the excitement as soon as you arrive. Once you have done as much shopping as you can muster and sightseeing of the iconic landmarks, a walk across the Highline is a must - an abandoned railway track, full of beautiful green spaces. 

4. Grenada
Immerse yourself in the most idyllic Caribbean island, tiny yet packed to the brim with the most amazing sights. There is so much to admire here, from the lush rain forests to the historical sights of Fort George. Enjoy a swim in the still waters on Grand Anse Beach, followed by a trek in the rain forest to visit the Severn Sisters waterfall. For somewhere so compact, the difference around the island is so vast! It's an absolute gem.

5. Hong Kong
Hong Kong is a place which comes alive around you. Take the Star Ferry across the harbour and watch the light show, ride the tram to the top of Victoria Peak with panoramic views of the city below, and experience the cable car to see the Great Buddha and visit Lantau Island. The night market in Temple Street is a clash of cultures that is a must-see, followed by a stroll on the peaceful islands around to bring yourself back to calm.

6. Fetihye
Fetiye is a gorgeous port town in Turkey described as the Turquoise Coast.  A walk around the markets will please all the shoppers, and a stop by the waterfront will offer you a unique opportunity to see the turtles swimming along. Fetiye’s beach resort, Olu Deniz, is a gorgeous coastal spot and a great spot to paraglide. Fetihye is a place full of charm all around. 

7. Lisbon
Lisbon is a beautiful city that is perfect for a short break. When strolling around the main square Praça do Comércio, you’ll discover that each side street is packed with charming shops and cafes where you can people watch to your heart's content. There’s an eclectic mix of areas in the city – top highlights include listening to Fado music in the historic district of Alfama, eating the famous Pastel de Nata in Belum, and visiting the mystical Sintra.  

8. Barcelona
Barcelona is a city of awe. Marvel at the Sagrada Família and visit the iconic Park Guell followed by a walk down La Rambla - at every turn you can absorb yourself in Gaudi's colourful architecture. Stop on the beautiful beaches that encase the city, watching the locals play volleyball.  Don't forget the idyllic sights of the chic Catalan coastal towns; Stiges is definitely worth a visit, just a short train ride away.  

9. Austin
You will be greeted with a warm welcome from the friendly Texans of Austin. This vibrant, easily accessible city is renowned as the Live Music Capital of the World; a visit to Austin City Limits a must, or simply step into a local bar to experience incredible live performances up close. As evening falls, the city comes alive with energy and fun, while daytime offers a more relaxed pace. Enjoy a scenic bike ride, take to the water on a paddleboard, or explore iconic landmarks such as the historic Texas State Capitol. 

10. Chile
Chile is just breathtaking, jam packed with amazing things to see and do, from the sights of Santiago to Valparaíso’s colourful streets, the dramatic peaks of the Andes, the glaciers of Patagonia, and the vineyards of the Central Valley. A short flight will transport you into the wonder of the Atacama Desert, where flamingos stand still on the salt flats, and the world around you just stops. 

11. Kenya
Magical Kenya. Nothing short of extraordinary where adventure, beauty, and soul come together. Vast savannahs stretching endlessly where elephants roam, lions rest in the shade, and giraffes move gracefully across the plains - every moment feels unforgettable. Witness the drama of the Great Migration, feel the warmth of the people, and experience a culture rich in tradition and colour. End your days watching fiery sunsets and listening to the sounds of the wild.

12. Dominican Republic
This stunning Caribbean island has so much to offer: hotels to suit all the family, wonderful beaches, and catamaran trips to Saona Island - an idyllic paradise with crystal blue seas. For those craving a fun filled adventure, zip-lining through the trees is a must along with a visit to Coco Bongos. A stop in Santa Domingo is also worth it; this cobblestoned historic city offers an interesting contrast from the Caribbean side of Dominican Republic.  

13. Maldives
The Maldives is an exotic and idyllic destination with tropical breezes and plenty of indulgent holiday highlights at exclusive resorts like floating breakfasts, scuba diving around coral reefs, complimentary watersports like snorkelling and kayaking, luxury spa experiences, and fabulous kids' clubs. This is a place not just for honeymooners, but also for friends and families where the stunning sunrises and sunsets and the laid-back island beach vibes will put anyone at ease to fully relax and escape.

14. Berlin – Christmas Markets
We recommend visiting Berlin for the wonderful magical Christmas markets.  Enjoy the lights and absorb yourself in the festive feeling with a glass of glühwein. Hop on a bus to the mystical and magical Charlottenburg Palace, where lights are glistening all around, and discover the most unusual gifts. Indulge in the endless food stalls and let the Christmas magic sweep you up - it’s an experience that won’t disappoint.

15. The Gambia
Sometimes called The Smiling Coast thanks to its warm and welcoming people, The Gambia is an underrated gem along West Africa’s shore. Blessed with year-round sunshine, beautiful beaches, and remarkable wildlife, it’s also celebrated as the birdwatching capital of Africa! Wildlife lovers must add this African hotspot to their travel wishlist.

16. Iceland
Iceland is an incredible destination to visit with a natural phenomenon at every corner that will wow you to the core. From snow-covered peaks to dramatic falls, volcanic beaches, and the awe-inspiring Aurora Borealis that you may be lucky to witness, you will not be short of unforgettable adventure opportunities. Iceland's capital, Reykjavik, is the perfect base for exploration with charming boutiques, cosy pubs and coffee lounges, quirky museums, and colourful street art.

17. Lake Garda
Lake Garda is a beautiful Italian region that takes you away from the tourist crowds and offers a more authentic, local feel of Italy, with scenic backdrops at all corners. The resort town of Desenzano is a great spot to base your stay with a beautiful harbour, an abundance of Italian restaurants, boat ride opportunities on Lake Garda, and excursions to nearby hotspots including Verona for charming town visits and wine tours.

18. Granada
Granada, a historic city in southern Spain’s Andalusia region, is best known for the breathtaking Alhambra palace. With its medieval architecture, tapas culture, picturesque scenery, and laid-back atmosphere, Grenada is an unmissable destination taking you on an off-the-beaten-path adventure. 

19. Rotterdam
Rotterdam is ideal for travellers looking to go off the usual tourist trail. Renowned for its striking modern architecture and home to Europe’s largest port, the city has a bold, contemporary character unlike anywhere else in the Netherlands. With plenty of unique sights to explore, including its impressive skyline, waterfront areas, and cultural landmarks, the city offers a fresh and dynamic alternative to more traditional European destinations.

20. Las Vegas
Las Vegas is truly like nowhere else on earth. The iconic Strip is lined with some of the biggest and most elaborate hotels you’ll ever see, from Treasure Island and the Luxor to New York-New York and Caesars Palace. Spectacular shows run day and night, fountains dance beneath the lights, and the city pulses with nonstop energy. 

21. Tokyo
Tokyo is a sensory adventure. This is a city where tradition meets cutting-edge innovation. Admire glistening temples, stroll through historic gardens and neon-lit streets, sample Tokyo’s world-famous sushi, explore bustling districts like Shibuya and Shinjuku, shop for quirky fashion finds, and soak in the unique culture of Japan’s capital.

22. Cape Town
Situated between the ocean and Table Mountain in South Africa, Cape Town is a feast for the senses with beautiful beaches, dramatic landscapes, and a thriving food and wine scene, offering relaxation and adventure rolled into one. Don’t miss a trip to the Cape of Good Hope for breathtaking vistas.

23. Queenstown
Queenstown, New Zealand is renowned as the adventure capital of the world; ski the slopes in winter and cruise the pristine lakes in summer. Surrounded by snow-capped mountains, Queenstown is one of the most beautiful outdoor playgrounds on earth.

24. Prague
Prague is a true fairytale city with cobbled streets, gothic architecture, and charming bridges. Prague captivates with its historic Old Town, majestic castle, and riverside charm. Enjoy a city break here wandering, sampling delicious Czech cuisine, and soaking in centuries of history.

25. Buenos Aires
Buenos Aires is the heartbeat of Argentina, dazzling with tango, street art, and European-inspired architecture. Visit Buenos Aires and step into bustling markets, enjoy world-class steak, and immerse yourself in a city that’s passionate, lively, and unforgettable. A unique city to be explored! 

26. Santorini
Santorini is a Greek island paradise, famous for its dazzling whitewashed buildings and turquoise seas. Watch the sun set over the caldera, explore charming villages, and enjoy fresh seafood by the water. Romance, relaxation, and beauty are guaranteed in Santorini. 

27. Oslo
This sleek, modern city in Norway is surrounded by stunning natural beauty. Oslo combines contemporary architecture, world-class museums, and scenic waterfronts with easy access to fjords, forests, and outdoor adventures. In practice, that means you can explore the Opera House in the morning and be skiing, hiking, or island-hopping on the Oslofjord by the afternoon.

28. Sydney
Australia’s iconic harbour city is home to blissful beaches, world-famous landmarks, and a buzzing culture. Climb the Sydney Harbour Bridge, explore the Opera House, or relax on Bondi Beach - the city has something for every type of traveller.

29. Havana
Step into a Cuban city frozen in time, where classic cars cruise sun-drenched streets lined with pastel buildings. Havana is alive with music, culture, and history, and is perfect for wandering through old squares, sipping rum, and soaking up its unique charm.

30. Petra
The ancient rose-red city of Petra in Jordan is a marvel of nature, carved into sandstone cliffs. Walking through the narrow Siq to the Treasury is a magical experience, and exploring the surrounding archaeological wonders is a journey into history unlike any other.

31. Porto
Porto is a charming Portuguese city nestled along the Douro River, offering colourful streets, historic charm, and, of course, port wine. Wander the riverside, enjoy traditional cuisine, and explore the city’s rich history and lively arts scene.

32. Vancouver
Vancouver is a cool Canadian city where mountains meet the sea. Hike through lush forests, cycle along scenic seawalls, visit the famed Stanley Park, and enjoy a cosmopolitan mix of dining, culture, and adventure. Kayak in False Creek before grabbing sushi on Main Street or catching sunset views from English Bay.

33. Bali
Bali, Indonesia offers an irresistible mix of lush rice terraces, sacred temples, and tropical beaches. Surf, snorkel, or simply unwind, and explore the island’s rich culture and welcoming local communities. From sunrise hikes up Mount Batur to evening offerings placed outside village homes, daily life blends ritual, nature, and tourism in ways you can actually see and feel.

34. Chiang Mai
Chiang Mai, the heart of Northern Thailand, offers a rural take on the country. This is a city of adventure, culture, temples, and lush landscapes. Explore historic streets, visit stunning Buddhist temples, take part in colourful festivals, or venture into the surrounding mountains for trekking and elephant sanctuaries. 

35. Tallinn
Tallinn, Estonia offers a charming blend of medieval history and modern culture. The city's cobbled streets, pastel-coloured buildings, and lively cafés make it a delight to explore, and innovative art galleries and dynamic nightlife showcase Tallinn’s contemporary side.

36. Bahrain
Beautiful Bahrain is a small island nation with a rich history and contemporary charm rolled into one. Explore the UNESCO-listed Bahrain Fort, wander through lively souks, visit the fascinating Bahrain National Museum, and enjoy the island’s coastal beauty.

37. Hanoi
Hanoi, the bustling Vietnamese capital is where history, culture, and cuisine collide. Hanoi enchants with its French colonial architecture, bustling street markets full of colour, and tranquil lakes, offering an authentic taste of Vietnamese life.

38. Dubrovnik
Dubrovnik, aka the Pearl of the Adriatic enchants with its ancient city walls, terracotta rooftops, and sparkling blue waters. Stroll along the historic streets, enjoy impressive coastal vistas, and soak up the history, culture, and charm of this Croatian UNESCO World Heritage city.

39. Quebec City
Experience a slice of Europe in Quebec City, Canada, which charms with cobbled streets, historic fortifications, and French-inspired cafés. Seasonal festivals, winter markets, and riverside walks make Quebec City a magical destination to visit year-round.

40. Dubai
Last but certainly not least, dazzling Dubai is a city of superlatives with towering skyscrapers, luxurious shopping, and desert adventures. From the Burj Khalifa to impressive beaches and world-class entertainment, everything here is bigger, bolder, and unforgettable. 

We hope to have inspired you for your next adventure! Keep your eyes peeled for more 40 for 40 blogs to launch throughout 2026 in honour of our milestone anniversary.